Information Services
Value Beyond Money
An electronic transaction is so much more than a simple exchange of funds. Increasingly, consumers, merchants and financial institutions are looking to derive greater value from the shift to electronic payments by making use of the information inherent in each transaction.
Whether for rewards, to better track business spending or to support improved interactions at the point of sale, VisaNet’s ability to provide information-based services around transactions is creating more ways for people to realize the value of Visa. Visa’s information services can help merchants and financial institutions increase customer loyalty, enhance the cardholder’s experience and help businesses and governments better manage everything financial — from budgets to the delivery of benefits.
Enhanced Intelligence
VisaNet’s centralized, state-of-the-art infrastructure enables Visa to provide a wide range of value-added information and business intelligence that enable issuers, governments and businesses to optimize revenues and business processes. VisaNet enriches transactions with information ranging from loyalty points to travel and tax details — information that enhances the consumer payment experience. The system is designed to provide high-level data analysis, while sacrificing nothing at the individual account level.
Individual Focus
Able to process transactions to the 16-digit account level, the Visa Incentive Network can provide consumers with individually tailored offers and merchant rewards that increase cardholder satisfaction while also increasing response rates for merchants. Visa’s opt-in system allows cardholders to receive usage and account alerts based on their individual preferences to track spending and combat fraud.
